Are you being true to yourself?

What many, very successful people understand is that having an equal amount of loyal clients or followers and haters is a huge part of the recipe for success.

What allows people to scale their business and achieve remarkable things is an army of supporters who are crazy-passionate about the leader.

And no one gets crazy-passionate about anyone unless that person is extraordinarily unique and true to themselves.

The truth is that with all of the marketing, whiz bangy things that we all go to conferences or stay up late watching repeated webinars to learn, and all the automation and new tech, the best way to stand out is to be ourselves.

The more we are unique, the better our odds of creating clients who can lift us to our highest goals.

As I was growing up, I always wished I was tall.

I wished I was in the basketball team, as they always went away on field trips.

I would come home from school and complain to my mom about my height and she always told me to major on my strengths and repeatedly said to me: “be yourself”.

That would frustrate me so much!

Quite frankly, I used to roll my eyes when I heard that kind of advice, which seemed to be designed only to make me feel better about myself.

Be yourself? How is that supposed to actually solve anything?

As usual, age has granted me the wisdom to not be such a dummy.

I've been an entrepreneur for close to a decade, and I'm finally realising why this advice is literally one of the most valuable things I can share with a new or aspiring entrepreneur -- even if they, too, think it's somewhat useless.

That's why I go out of my way now to make sure people really understand what "be yourself" means, and how instrumental it can be to creating a business that’s profitable and enjoyable.

What do people like Richard Branson, Ellen DeGeneres, Mark Zuckerberg and -- dare I say it -- Donald Trump all have in common?

They are unabashedly themselves, and they don't care who likes it or not.

We can debate whether that's a good thing or a bad thing, but no one can deny that those individuals have achieved "success," however each defines it.

Your natural self will always come out.

I used to think, of course they are comfortable being themselves -- they are rich and famous, so they don't have to pretend anymore.

However, that logic is greatly misplaced.

Instead, what I've realised is that those individuals, and many more like them, achieved success in the first place because they were unafraid to be themselves.

It's be yourself, first; then achieve success, second.

We all know that if you don’t stand for anything, you fall for whatever.

We all walk around with this innate desire to be liked by everyone.

There's no shame in it, and it's certainly a helpful pursuit when we're brought to a new social situation where we need to quickly fit into the group dynamic.

Think about the relationships in your life.

The ones built on a true set of shared principles always last, while the relationships built on false principles eat away at you until someone can't take it anymore.

Replace that with suppliers, clients or partners.

When we are not true to ourselves, we end up attracting the wrong type of people.

Imagine the time money and effort lost on both sides when you realise you have been serving a client you don’t like?

The toughest question to ask is: Are you being true to yourself?

If you are, you should be routinely turning away people in your life who don't fully align with your highest aspirations.

On the other hand, if you're trying to be everyone's friend, chances are you're not surrounding yourself with the right people you need to truly excel.

So as it turns out, mom was right!

P.S. If you're interested in exploring the possibility of working with me one on one- so you too can have a business that’s profitable and enjoyable - I have space for a couple new clients!

To see if we're a good fit, simply comment “be yourself” below.

If you're not quite ready for that, why not click this hashtag and join our community #livelongdigitalcommunity where I will answer any questions you have about being yourself and creating a business that’s remarkable.